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[wellbetjxf20]China Direct Selling Development Report

DATA:2015-09-29 17:51 From:DIR Group

  Produced by�Global Direct Selling Research Institute

  Supported by�

  Issuing date�March 2015

  Content

  1 2012~2014 China Direct Selling Development Environment Analysis 3

  1.1 Economic Environment Analysis 3

  1.1.1 China Economic Development Level Analysis 3

  1.1.2 Direct Selling Related Industry Development Situation Analysis 4

  1.2 Policy Environment Analysis 5

  1.3.1 Increasing Approval Rate in Direct Selling License 5

  1.3.2 Enforcement on Cracking Down Pyramid Selling And Standardize Direct Selling 7

  2 2012~2014 China Direct Sales Performance Development Situation 7

  2.1 Overview of Licensed Enterprises Past Sales Performance 7

  2.2 Overview of Licensed Enterprises 2012~2014 Sales Performance 8

  3 2012~2014 China Direct Selling Products Situation 10

  3.1 2012~2014 Licensed Enterprises Official Website Products Structure 10

  3.2 2014 Licensed Enterprises New Products Analysis 11

  4 Licensed Enterprises Location Area Situation 12

  5 China Direct Selling e-Business Development Situation 13

  5.1 Licensed Enterprises Traditional e-Business Platform Application Situation Analysis 13

  5.2 Licensed Enterprises Mobile e-Business Platform Application Situation Analysis 13

  6 China Direct Selling Industry Brand Building Situation Analysis 14

  7 Summary of 2012~2014 China Direct Selling Development Features 15

  1 2012~2014 China Direct Selling Development Environment Analysis

  1.1 Economic Environment Analysis

  1.1.1 China Economic Development Level Analysis

  

  

  

  

  1.1.2 Direct Selling Related Industry Development Situation Analysis

  

  

  

  

  1.2 Policy Environment Analysis

  1.3.1 Increasing Approval Rate in Direct Selling License

  

  

  

  

  1.3.2 Enforcement on Cracking Down Pyramid Selling And Standardize Direct Selling

  2 2012~2014 China Direct Sales Performance Development Situation

  2.1 Overview of Licensed Enterprises Past Sales Performance

  

  

2014
Performance Ranking
Company Name 2014 Sales
(100 Million)
2013 Sales
(100 Million)
2012 Sales
(100 Million)
2014 Growth Rate
1 Amway 280 295 271 -5.08%
2 Perfect 232 174 132 33.33%
3 Infinitus 176 128 98 37.50%
4 Quanjian 135 50 —— 170.00%
5 Joymain 120 55 12 118.18%
6 Mary Kay 118 75 70 57.33%
7 Tiens 72 58 26 24.14%
8 Guozhen 58 41.8 38.4 38.76%
9 Nuskin 47.5 64 21 -25.78%
10 Herbalife 41.5 34.5 21.1 20.29%
11 Rolmex 35 30 15 16.67%
12 Foryou 30 40 24 -25.00%
12 Shaklee 30 34 17 -11.76%
14 Apollo 28 18 18 55.56%
15 Yofoto 26.4 27 27 -2.22%
16 Sun Hope 18 10.8 10.8 66.67%
17 Baby Care 15 6 1.8 150.00%
18 Longrich 14.6 18 21 -18.89%
19 ProHealth 13.8 10.5 10 31.43%
20 Melaleuca 13 6.3 5.6 106.35%
21 Yandi 11 2 1 450.00%
22 Anran 10.5 6 2.98 75.00%
23 Resgreen 10 6 4 66.67%
24 Alphay 8.25 5.5 5.5 50.00%
25 Merro 7.2 5.5 —— 30.91%
26 Kangting 7 2.5 —— 180.00%
27 Kelti 6.5 2 0.8 225.00%
28 Kangmei 6 —— —— ——
29 King Sun 5.2 5 5 4.00%
30 Tenfutenmax 5 1.3 —— 284.62%
31 Kaslyju 4.7 3 3.3 56.67%
32 Loveast 4 5 2.4 -20.00%
33 Vigor  3.5 3.7 —— -5.41%
34 Kangli 3.2 2.8 2.5 14.29%
35 Riso 3 —— —— ——
36 Oriflame 2.88 2 1.9 44.00%
37 Avon 2.5 4 8 -37.50%
38 Spring Town 2.2 2 —— 10.00%
39 Jochi 1.5 0.5 —— 200.00%
40 CNI 1.2 0.6 —— 100.00%
41 Golden Aloe 0.8 —— —— ——
41 Synsun 0.8 0.6 —— 33.33%
43 FNY 0.7 —— —— ——
44 Sanzhu 0.5 —— —— ——
45 Pola 0.1 —— —— ——
—— Orient Life —— —— —— ——
—— HPGC —— —— —— ——
—— Amore —— —— —— ——


  3 2012~2014 China Direct Selling Products Situation

  3.1 2012~2014 Licensed Enterprises Official Website Products Structure

  

 

  3.2 2014 Licensed Enterprises New Products Analysis

  

  

  4 Licensed Enterprises Location Area Situation

  


  5 China Direct Selling e-Business Development Situation

  5.1 Licensed Enterprises Traditional e-Business Platform Application Situation Analysis

  

  

  (Blue=Domestic Enterprises, Red=Overseas-funded Enterprises)

  5.2 Licensed Enterprises Mobile e-Business Platform Application Situation Analysis

  

  

  6 China Direct Selling Industry Brand Building Situation Analysis

  (1)Charity Brand Building

  (2)Hard Advertisement Building

  (3)Brand Sponsoring in Health TV Programs

  (4)Combine Charity with Sports

  (5)Public Relation Building

  7 Summary of 2012~2014 China Direct Selling Development Features

  (1)Flexible License Policy And Strict Management

  (2)Public Opinion Becomes Worse

  (3)Product First

  (4)Brand Building Will Be Paid More Attention to

  (5)Industrialized

  (6)Can’t Be Apart From E-Commerce

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  As a branch of DIR Group, Global Direct Selling Research Institute is focusing on global direct selling research field. The priority is to observing world direct selling dynamics, research the pattern of world direct selling development, provide professional data and theory support, help direct selling companies globalize and build a communication platform for direct selling industry.

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